Jason Apaliski

Group Creative Director

Pereira & O'Dell

Jason Apaliski is creative director at Pereira & O’Dell and has been with the agency since its founding. Most recently Jason led the creative development for The Beauty Inside, a social film for Intel and Toshiba that earned the agency an Emmy for “Outstanding New Approach” as well...more

Speaking at: INTEL: The Power of Content

Louis Arbetter

GM, PepsiCo Content Studio


Lou Arbetter is a Senior Director of Brand Marketing for Pepsi.  He currently leads the Pepsi Trademark's major US marketing initiatives.  In his previous role, Lou led the Pepsi MAX brand.  His team developed the award-winning Zero Calorie Cola in Disguise campaign featuring sports stars like Kyrie Irving (Uncle Drew)...more

Speaking at: The Innovators

Russ Axelrod

Branded Entertainment

Awesomeness TV

Russ Axelrod leads branded entertainment at Awesomeness TV. Working on everything from custom content and show sponsorships to mall tours and mobile apps, he develops partnerships with brands looking to reach teens to develop integrated programs on the Awesomeness network and beyond.

Axelrod is the former Director of Brand Strategy for Microsoft Advertising's...more

Speaking at: Bringing Branded Content to Life

Spencer Baim

Chief Strategic Officer

Vice Media

Spencer Baim is the Chief Strategic Officer of Vice Media and the founder of Virtue, Vice’s in-house creative agency.

As CSO, Spencer oversees the strategic direction of all Vice properties including Vice, Noisey, Motherboard, Thump, Fightland and The Creators Project. 

As founder of Virtue, Spencer oversees all major brand projects, examples of brand...more

Speaking at: Keynote Conversation with VICE: What Are They Are Doing Right?; New Brand Content Upfront: Vice Media

Otto Bell

Senior Vice President and Chief Creative Officer


As Creative Director of OgilvyEntertainment, Otto Bell oversees the development and production of branded and unbranded projects for the group. He has produced and distributed branded content through digital and broadcast channels in over twenty countries for a kaleidoscope of brands including IBM, Lenovo, Nestle and American Express.

Otto is currently...more


Kevin Chernett

EVP, Live Nation Studios

Live Nation Network

Kevin Chernett was appointed Executive Vice President of Strategic Alliances at Live Nation Network in December 2009.  He oversees the company’s national corporate strategic alliance efforts and has worked for Live Nation and its predecessors since 2003, when he joined the company as Vice...more

Speaking at: Sounding Off: Exploring Opportunities in Music

Eric Day

Managing Partner, Executive Producer

Trium Entertainment

As former Director, Brand Strategy, on Microsoft’s Branded Entertainment & Experiences Team for the four years prior to launching Trium, Eric developed and executive produced more than a dozen innovative, award-winning original programming and interactive experiences for Microsoft’s media network, which includes MSN and Xbox Live. Eric was at the...more

Speaking at: Bringing Branded Content to Life

James Dix

Senior Research Analyst

Wedbush Securities

James Dix is a Senior Research Analyst at Wedbush Securities, providing research coverage for the media and online advertising sectors. Prior to joining Wedbush, Mr. Dix spent nine years at Deutsche Bank, where he was a senior analyst covering stocks in the radio and TV broadcasting and out of home...more

Speaking at: Understanding Audiences Through the DNA of Content

Deena Edwards

SVP, Global Branded Solutions

Discovery Networks International

As the Senior Vice President of Global Branded Solutions, Discovery Networks International, Deena Edwards works with international ad sales teams based around the world spearheading the construction of global and regional branded entertainment solutions for advertising clients. Edwards’ efforts span across Discovery’s international network portfolio of 33 brands in 223...more

Speaking at: Bringing Branded Content to Life; LUNCHEON ROUNDTABLES

Rae Ann Fera

Journalist and Creative Curator

Rae Ann Fera is an experienced journalist and creative curator. She is currently a writer for Fast Company’s Co.Create, covering the convergence of media, marketing, entertainment and technology, and is the programmer and on-stage host for Packaged Goods, a regular screening series featuring excellence in advertising, music video and short...more

Speaking at: INTEL: The Power of Content

Robert Friedman


Bungalow Media + Entertainment

Robert Friedman is a thirty-year veteran of the entertainment business where he developed, produced, marketed and distributed all forms of content across traditional and digital media platforms.

He was most recently President of Entertainment and Media @radical.media- FremantleMedia Company, from 2006 to the present. @radical.media is a media and entertainment company...more

Speaking at: Keynote Conversation with VICE: What Are They Are Doing Right?

Scott Gelade

Partner & Head of Development

Back Roads Entertainment

Scotty Gelade is currently the VP of Creative Strategy and Development for Back Roads Entertainment. In this capacity he develops creative content solutions in partnership with brands, agencies and other entertainment companies. Scotty began his career as a practicing attorney specializing in entertainment transactional work. His practice spanned the worlds...more

Speaking at: Sounding Off: Exploring Opportunities in Music

William Gelner

Chief Creative Officer

180 Los Angeles

William Gelner is CCO and Managing Partner of 180LA, an agency he helped start up six years ago. Since then he has overseen all creative talent, work produced and business won, growing the office to over 100 people with a client list that includes Sony, Expedia, adidas, Pepsi, Boost Mobile...more

Speaking at: Bringing Branded Content to Life; LUNCHEON ROUNDTABLES

Billie Goldman

Partner Marketing Manager

Intel Corporation

For 17 years Billie Goldman has been an innovator for Intel. She has worked in press relations, sales, brand development and co-marketing. In each role, Billie has left an indelible mark as a creative catalyst. She helped develop the product category of home networking and broke new ground...more

Speaking at: INTEL: The Power of Content; Meet the Marketer: Billie Goldman, Director, Partner Marketing, Intel Corporation

Jennifer Justice

Co-Founder/CEO-The Justice Dept.

S. Carter Enterprises and Roc Nation

Jennifer Justice is the General Counsel and Head of Business Affairs for Jay-Z's entertainment properties, S. Carter Enterprises and Roc Nation.  Jennifer was appointed the role in early 2010 after 11 years as outside entertainment counsel for Jay-Z at the entertainment firm, Carroll, Guido & Groffman.  At S. Carter Enterprises and Roc...more

Speaking at: Sounding Off: Exploring Opportunities in Music

Xavier Kochhar

CEO & General Partner

Structured Data Intelligence

Xavier Kochhar is the CEO of Structured Data Intelligence (SDI), a company whose mission is deeply rooted in the belief that the world's data should be accessible for all to use.  The company is behind the Video Genome Project (VGP), which has successfully mapped (catalogued, categorized, analyzed) the hundreds and...more

Speaking at: Understanding Audiences Through the DNA of Content

Paul Marcum

Director, Global Digital Marketing & Programming


Paul Marcum has over 18 years developing digital programs for global brands including GE,Sesame Street,Star Wars, Citi, Delta, Hasbro, Subway and AT&T. He has a deep expertise in digital marketing, content development and distribution, online video operations and monetization, and social media. He also has extensive experience in structuring and...more

Speaking at: The Innovators

Kevin McAuliffe

SVP, Client Solutions and Branded Content

NBC Entertainment

Kevin McAuliffe joined NBC Universal from his role as SVP Branded Entertainment for Universal Television Networks when the companies merged in May 2004. McAuliffe is currently the SVP of Client Solutions and Branded Content for the NBC Universal Cable Branded Entertainment Group. His mission - focus on establishing and proactively seeking new...more

Speaking at: Opening Remarks; LUNCHEON ROUNDTABLES

Chris Monaco

SVP, Strategic Marketing & Brand Development

Universal Music Enterprises

Chris Monaco is a widely-recognized leader in entertainment marketing and branded content. In 2012, he joined the largest music company in the world, Universal Music Group, bringing with him global expertise in brand, agency, media and entertainment industries.  Currently, Mr. Monaco leads strategic marketing, brand and...more

Speaking at: Sounding Off: Exploring Opportunities in Music; New Brand Content Upfront: Universal Music Enterprises

Nick Parish

North American Editor

Contagious North America

A longtime journalist and editor, Nick Parish helps run London-based Contagious in North America. Nick works on Contagious' award-winning quarterly briefing book, frequent special reports, web platforms and client-based consulting projects, all focusing on turning emerging innovative technology and marketing into future-facing business intelligence. He's spoken at dozens of leading...more

Speaking at: The Innovators

Billy Parks

SVP, Strategic Content Studio

The Chernin Group

Billy is a multi-talented and accomplished producer with impressive credits across all mediums of entertainment. As EVP of Digital Production and Programming for The Chernin Group, he most recently co-created and Executive Produced the real-time series @SummerBreak, distributed exclusively through social media, which has set a new standard for cross-platform...more

Speaking at: What's Next: Beyond the Webisode; LUNCHEON ROUNDTABLES

Doug Scott


Ogilvy Entertainment

Doug Scott is President of OgilvyEntertainment, the award winning branded & original entertainment division of Ogilvy & Mather. With over 20 years of integrated marketing experience, Doug has developed and produced brand-funded entertainment for some of the world’s leading companies, such as Unilever, IBM, Nestle, DuPont, General Electric, Cisco, Time...more

Speaking at: What's Next: Beyond the Webisode

Dario Spina

Chief Marketing Officer, Viacom Velocity

Viacom Media Networks, Music and Entertainment

Dario Spina is Executive Vice President, Integrated Marketing, for Viacom Media Networks' Music and Entertainment Groups, which are comprised of a multi-platform portfolio of brands featuring the COMEDY CENTRAL, Spike TV, TV Land, Logo, Vh1, more

Speaking at: Sounding Off: Exploring Opportunities in Music

Randy Stein

Partner, Creative Director

Grip Limited

At the age of 29, Randy was named Creative Director of Canada’s top creative agency - Palmer Jarvis DDB, Vancouver.  There he led the agency to a then unprecedented three-peat as Strategy Magazine's “Agency of the Year”.  In 2002, Randy joined Grip Limited as a Partner where he helped Grip...more

Speaking at: What's Next: Beyond the Webisode; LUNCHEON ROUNDTABLES

Brian Tolleson

Head of Content & Managing Partner

Bark Bark LLC

Brian Tolleson is the Creative Director, Executive Producer and Founding Partner at BARK BARK, a Brand Integration Agency. He’s based in Atlanta, but don’t be surprised if you see him everywhere. BARK BARK’s mission is to help clients strategize, develop and execute successful sponsorship integrations to monetize existing brand and...more


Tara Walpert Levy

VP Americas, YouTube

Google & YouTube

Tara Walpert Levy is the Managing Director of Ads Marketing at Google, where she leads the marketing team focused on large advertisers and agencies. She is also responsible for advertiser communications and market development for YouTube worldwide.

Prior to Google, Tara was the President of Visible World, building the...more

Speaking at: Bringing Branded Content to Life

Barry Walsh

Editor-in-Chief & Content Director

Realscreen Magazine

Speaking at: Bringing Branded Content to Life

Lance Weiler


Reboot Stories

Considered to be one of the leading voices in 21st Century storytelling, Lance Weiler has been involved in some of the most innovative projects in the space (Pandemic 1.0, Bear71, Collapsus, Lyka’s Adventure and Wish for the Future).

An alumni of the Sundance Screenwriting Lab, he is recognized as...more

Speaking at: Storytelling in the 21st Century

Mike Wiese

SVP, Branded Content & Head of Brand Studio, National Geographic Partners


Mike Wiese is Director, Head of Original & Branded Entertainment for global advertising agency JWT, where he leads the creative and business development of original programming, new content ventures and entertainment solutions for clients across the network, including digital video, scripted and unscripted film and television, music experience, licensing, talent...more

Speaking at: Opening Remarks; Sounding Off: Exploring Opportunities in Music

Ed Wise

Svp Managing Dr of Turner Branded Content

Turner Digital

Ed Wise is senior vice-president of Turner Branded Entertainment, charged with developing Turner’s comedy vertical through strategic partnerships with clients to develop creative, integrated marketing solutions utilizing Funny or Die production capabilities and talent to maximize brand campaigns with custom integrations across appropriate Turner properties, namely TBS and Adult Swim,...more

Speaking at: New Brand Content Upfront: Turner Digital



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