GM, PepsiCo Content Studio
Lou Arbetter is a Senior Director of Brand Marketing for Pepsi. He currently leads the Pepsi Trademark's major US marketing initiatives. In his previous role, Lou led the Pepsi MAX brand. His team developed the award-winning Zero Calorie Cola in Disguise campaign featuring sports stars like Kyrie Irving (Uncle Drew) and Jeff Gordon (Test Drive).
Speaking at: The Innovators