INTEL: The Power of Content

Wednesday, October 30, 2013
3:20 PM - 3:50 PM

Intel and Toshiba, in partnership with San Francisco-based agency Pereira & O’Dell, have collaborated on The Inside Films, a series of pioneering social films that encourage viewers to collaborate and contribute to their stories, while also baking the brands and their products into the action. The second film in the series, The Beauty Inside, took home a trio of Grand Prix awards at the Cannes Lions this past June in the Film, Cyber and Branded Content categories as well as a Daytime Emmy Award for Outstanding New Approach to an Original Daytime Program or Series. The third film in the series,The Power Inside, stars Harvey Keitel and is set to premiere today.

Join Pereira & O’Dell creative director Jason Apaliski and Intel Corporation director of partner marketing Billie Goldman at BCON Expo in New York City, to find out more about how their teams create compelling, share-worthy content to connect the brands with audiences.


Rae Ann Fera
Journalist and Creative Curator


Jason Apaliski
Group Creative Director
Pereira & O'Dell

Billie Goldman
Partner Marketing Manager
Intel Corporation

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