The Innovators

Wednesday, October 30, 2013
9:50 AM - 10:40 AM
WHARTON FORUM


If most brands are experimenting with content and branded entertainment as a way to connect with audiences, a fewer number are excelling at it. The Innovators session is designed to highlight the branded content work of those that have been eager and innovative adopters of content marketing. Leading brands will discuss the reasons why content marketing makes sense for them, they’ll share insights into what works, and breakdown their approach. These are the companies that are not only showing the way forward to others in the industry but entertaining millions with their content in the meantime.

Moderating:


Nick Parish
North American Editor
Contagious North America

Featuring:


Louis Arbetter
Senior Director of Brand Marketing
PepsiCo

Paul Marcum
Director, Global Digital Marketing & Programming
GE

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