The Innovators

Wednesday, October 30, 2013
9:50 AM - 10:40 AM

If most brands are experimenting with content and branded entertainment as a way to connect with audiences, a fewer number are excelling at it. The Innovators session is designed to highlight the branded content work of those that have been eager and innovative adopters of content marketing. Leading brands will discuss the reasons why content marketing makes sense for them, they’ll share insights into what works, and breakdown their approach. These are the companies that are not only showing the way forward to others in the industry but entertaining millions with their content in the meantime.


Nick Parish
North American Editor
Contagious North America


Louis Arbetter
GM, PepsiCo Content Studio

Paul Marcum
Director, Global Digital Marketing & Programming

™ BCON EXPO is a trademark of Brunico Communications Ltd.
™ BCON EXPO title, tagline and logo are trademarks of, and the event is produced by, Brunico Marketing Inc.
View our privacy policy: