Doug Scott


Ogilvy Entertainment

Doug Scott is President of OgilvyEntertainment, the award winning branded & original entertainment division of Ogilvy & Mather. With over 20 years of integrated marketing experience, Doug has developed and produced brand-funded entertainment for some of the world’s leading companies, such as Unilever, IBM, Nestle, DuPont, General Electric, Cisco, Time Warner Cable, and TD Ameritrade. Ranked #14 in The Adweek 50, Scott is a visionary in the branded entertainment space and a trailblazer in forming partnerships between talent, producers, networks and brands. Since establishing OgilvyEntertainment in June 2006, Doug has crafted innovative multi-platform programs, including The Horizons Project on BBC World News for DuPont, The Real Food Project for Hellmann’s, Digital Cribs for Cisco, The Invested Life for TD Ameritrade, and The Disadventures of the Direspectoids for Capri Sun. OgilvyEntertainment programs have received recognition from Effie Worldwide, Internet Architecture Board, The One Club, The American Business Awards, Direct Marketing Association, CableFAX, and American Advertising Federation. Doug is also Executive Producer of the documentary film Escape Fire: The Fight to Rescue American Healthcare, which continues to gain recognition nationwide after premiering at the 2o12 Sundance Film Festival, opening in U.S. theaters in October 2012 by Roadside Attractions, and debuting on CNN in March 2013. Under his leadership, OgilvyEntertainment released its white paper titled Making magic, using logic: the Ogilvy Branded Entertainment Assessment Model™ (BEAM™), a first-ever strategic approach for measuring the effectiveness of branded entertainment programs. BEAM™ has become an integral component of OgilvyEntertainment’s core services and an influential methodology for worldwide industry partners. Before Ogilvy & Mather, Doug co-founded MATTER, where he developed and produced integrated marketing programs, including Diddy Runs the City for Sean Combs, the Lohas Conference for Ford Motor Company, and Blender Sessions concert series. Prior to MATTER, Doug was Executive Vice President, Marketing & Branded Entertainment Creative Director at Hypnotic, where he developed the Chrysler Million Dollar Film Festival for Daimler Chrysler, as well as programs for Reebok, Nintendo, and Toyota. Early in his career, Doug was involved in launching the Hollywood Stock Exchange, a simulated stock market where users could trade movies, stars and music properties; ArtView, a global network of galleries, auction houses and museums; and Red Herring magazine. Doug is Chairman of the Branded Content Marketing Association (BCMA) North America; Honorary U.S. Chairman of the Connected TV Marketing Association (CTVMA); Chairman Emeritus of realscreen’s Branded Entertainment Forum; and a representative of the Producers Guild of America (PGA) and the International Academy of Television Arts & Sciences. Doug has served as a jury member for industry award competitions, including the Cannes Lions, and is an active speaker at global industry conferences, such as Marché International des Programmes de Télévision (MIPTV), National Association of Television Program Executives (NATPE), National Association of Broadcasters (NAB), Digital Hollywood, and Branded Entertainment & Contents Summit (BECS). He is a Board Member of the Ghetto Film School; an advisor to Desi Hits, The Disrupt Group and Synner; and a guest lecturer at business schools like NYU and UCLA. Doug holds a B.S. in Economics from University of Maryland, College Park.

Speaking at: What's Next: Beyond the Webisode



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