Managing Partner, Executive Producer
As former Director, Brand Strategy, on Microsoft’s Branded Entertainment & Experiences Team for the four years prior to launching Trium, Eric developed and executive produced more than a dozen innovative, award-winning original programming and interactive experiences for Microsoft’s media network, which includes MSN and Xbox Live. Eric was at the center of the collaborative partnership between leading entertainment companies and top consumer brands. He led creative development, distribution, brand integration & financing - and pioneered the secondary distribution of these original experiences to mobile and broadcast. Prior to Microsoft, Eric was most recently a Group Director with Omnicom’s digital marketing agency Tribal DDB, working directly with Fortune 100 brands.
Speaking at: Bringing Branded Content to Life