Print
Back To Agenda »
Wednesday, October 30
| 8:45 AM |
Opening Remarks
WHARTON FORUM 8:45 AM-9:00 AM Speaking
Kevin McAuliffe 
Mike Wiese |
| 9:50 AM |
The Innovators
WHARTON FORUM 9:50 AM-10:40 AM If most brands are experimenting with content and branded entertainment as a way to connect with audiences, a fewer number are excelling at it. The Innovators session is designed to highlight the branded content work of those that have been eager and innovative adopters of content marketing. Leading brands will discuss the reasons why content marketing makes sense for them, they’ll share insights into what works, and breakdown their approach. These are the companies that are not only showing the way forward to others in the industry but entertaining millions with their content in the meantime. Speaking
Nick Parish 
Louis Arbetter 
Paul Marcum |
| 11:00 AM |
Storytelling in the 21st Century
WHARTON FORUM 11:00 AM-11:20 AM
Speaking
Lance Weiler |
| 11:25 AM |
What's Next: Beyond the Webisode
WHARTON FORUM 11:25 AM-12:15 PM Webisodes have become table stakes when it comes to branded content. Whether scripted or unscripted, short-form episodic online films are indispensable for a brand looking to tell its story – either overtly or subtly. But the popularity of webisodes means they’ve become the norm rather than extraordinary. This session takes a look at work that is reframing the definition of what branded content is, how it manifests, and what went into pulling it off. From feature branded films that received theatrical releases to creating a film using only atoms; from real-time social storytelling to connecting with audiences over mobile, we’ll look to the future of the medium and the work that is pointing the way.
Speaking
Billy Parks 
Randy Stein 
Doug Scott |
| 1:45 PM |
Understanding Audiences Through the DNA of Content
WHARTON FORUM 1:45 PM-2:05 PM Have you ever wondered why it is easier to search for an Italian restaurant in your neighborhood, compare plane tickets on multiple airlines, or even purchase a car online, than it is to find a film or TV show when, where, and how you want it? Other industries have been utilizing information about their users, products, and services to drive business decisions in far more sophisticated ways than we have historically done so in Hollywood. Why is that? The key lies in the data about what we are selling. In our case, understanding film, tv, and online video content at its core levels. Once we do, we can deliver far more value to our studio, distributor, and advertiser partners…and most importantly: give our audience an amazing experience. Find out how as we peek behind the curtain during this session with SDI's Xavier Kochhar. Speaking
Xavier Kochhar 
James Dix |
| 2:10 PM |
Bringing Branded Content to Life
WHARTON FORUM 2:10 PM-3:00 PM Whether you're a marketer or a producer, if you have a branded content concept, you're faced with the questions of where to take it and where will it work best - on television or online. This session will explore the factors that need to be examined in making the decision - the desired audience, levels of creative control and investment, and of course, the needs of the brand itself. In an ever-expanding, multi-platform channel universe, where should you go to get your deal done? Speaking
Russ Axelrod 
Barry Walsh 
William Gelner 
Deena Edwards 
Eric Day 
Tara Walpert Levy |
| 3:20 PM |
INTEL: The Power of Content
WHARTON FORUM 3:20 PM-3:50 PM Intel and Toshiba, in partnership with San Francisco-based agency Pereira & O’Dell, have collaborated on The Inside Films, a series of pioneering social films that encourage viewers to collaborate and contribute to their stories, while also baking the brands and their products into the action. The second film in the series, The Beauty Inside, took home a trio of Grand Prix awards at the Cannes Lions this past June in the Film, Cyber and Branded Content categories as well as a Daytime Emmy Award for Outstanding New Approach to an Original Daytime Program or Series. The third film in the series,The Power Inside, stars Harvey Keitel and is set to premiere today. Join Pereira & O’Dell creative director Jason Apaliski and Intel Corporation director of partner marketing Billie Goldman at BCON Expo in New York City, to find out more about how their teams create compelling, share-worthy content to connect the brands with audiences. Speaking
Jason Apaliski 
Billie Goldman 
Rae Ann Fera |
| 4:00 PM |
Sounding Off: Exploring Opportunities in Music
WHARTON FORUM 4:00 PM-4:50 PM When it comes to reaching Millennials there's no better vehicle than music, and the convergence of music talent, brands, networks, agencies and producers is happening at a rapid pace. Joining BCON Expo to talk about their experiences in leveraging the cultural heft of music to tell interesting brand stories are Kevin Chernett, Executive Vice President, Strategic Alliances at Live Nation and Chris Monaco, Vice President, Strategic Marketing & Brand Development at Universal Music Group. Moderated by BCON Expo co-chair Mike Wiese, Director, Head of Original & Branded Entertainment at JWT, Chernett and Monaco will dissect successful partnerships, give insights into the inner world of working with musical talent, and enlighten on how various partners can get in on the game. Speaking
Mike Wiese 
Jennifer Justice 
Dario Spina 
Kevin Chernett 
Chris Monaco 
Scott Gelade |
| 4:50 PM |
Closing Remarks
WHARTON FORUM 4:50 PM-5:00 PM |