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General Sessions
Wednesday, October 30
| 8:45 AM | Opening Remarks |
| 9:50 AM | The Innovators |
| 11:00 AM | Storytelling in the 21st Century |
| 11:25 AM | What's Next: Beyond the Webisode |
| 1:45 PM | Understanding Audiences Through the DNA of Content |
| 2:10 PM | Bringing Branded Content to Life |
| 3:20 PM | INTEL: The Power of Content |
| 4:00 PM | Sounding Off: Exploring Opportunities in Music |
| 4:50 PM | Closing Remarks |