When it comes to reaching Millennials there's no better vehicle than music, and the convergence of music talent, brands, networks, agencies and producers is happening at a rapid pace. Joining BCON Expo to talk about their experiences in leveraging the cultural heft of music to tell interesting brand stories are Kevin Chernett, Executive Vice President, Strategic Alliances at Live Nation and Chris Monaco, Vice President, Strategic Marketing & Brand Development at Universal Music Group. Moderated by BCON Expo co-chair Mike Wiese, Director, Head of Original & Branded Entertainment at JWT, Chernett and Monaco will dissect successful partnerships, give insights into the inner world of working with musical talent, and enlighten on how various partners can get in on the game.

Moderating:

Mike Wiese
SVP, Branded Content & Head of Brand Studio, National Geographic Partners
JWT

Featuring:

Kevin Chernett
EVP, Live Nation Studios
Live Nation Network

Scott Gelade
Partner & Head of Development
Back Roads Entertainment

Jennifer Justice
Co-Founder/CEO-The Justice Dept.
S. Carter Enterprises and Roc Nation

Chris Monaco
SVP, Strategic Marketing & Brand Development
Universal Music Enterprises

Dario Spina
Chief Marketing Officer, Viacom Velocity
Viacom Media Networks, Music and Entertainment