Whether you're a marketer or a producer, if you have a branded content concept, you're faced with the questions of where to take it and where will it work best - on television or online. This session will explore the factors that need to be examined in making the decision - the desired audience, levels of creative control and investment, and of course, the needs of the brand itself. In an ever-expanding, multi-platform channel universe, where should you go to get your deal done?

Moderating:

Barry Walsh
Editor-in-Chief & Content Director
Realscreen Magazine

Featuring:

Russ Axelrod
Branded Entertainment
Awesomeness TV

Eric Day
Managing Partner, Executive Producer
Trium Entertainment

Deena Edwards
SVP, Global Branded Solutions
Discovery Networks International

William Gelner
Chief Creative Officer
180 Los Angeles

Tara Walpert Levy
VP Americas, YouTube
Google & YouTube