Wednesday, October 30, 2013
11:00 AM - 11:20 AM
WHARTON FORUM

What do experimentation, rapid prototyping, design thinking and emerging technology have to do with storytelling? Everything. Rapid prototyping can lead to new business models, design thinking can positively affect the collaborative process, and emerging technology offers new platforms on which to deliver narratives. Through tangible examples of successful experimentation, writer, director and experience designer Lance Weiler discusses what it means to be a storyteller in the 21st Century, and how modern stories for engaged and co-creating audiences require a new approach.