Matt Di Paola

Global Chief Client Partner

Critical Mass Inc

Di Paola leads a team of strategists, creatives, technologists, project managers and data analysts focused on developing digital experiences. He’s worked on award-winning integrated campaigns for clients such as BMO InvestorLine, Canadian Tourism Commission and Gatorade.

Formerly, Di Paola was chief strategy & innovation officer at MediaCom Canada, where he oversaw the Insights, Digital & Business Sciences, and helped launch the Comms Planning, Content, Mobile & Social Strategy specialties. Prior digital media content experience was honed at Proximity and Tribal DDB.

Speaking at: Choose-your-own (digital) adventure: Brands evolving content role