Dino Demopoulos

Chief Strategy Officer

Tribal DDB Canada

Demopoulos' career focus is strategic innovation at the intersection of media, creativity, technology and culture. He has brought planning, digital strategy and creative inspiration to clients such as McDonald's, Canadian Tire, General Motors, Pepsi and Ford.

He's also launched new practices within several Canadian agencies, including: mec:interaction at Mediaedge; Media Arts at TBWA; Engagement Planning at BBDO; and Integrated Planning as head of strategy at MacLaren/MRM. He is currently leading a team of seven strategists, UX practitioners and analysts at Tribal/DDB in Toronto.

Speaking at: Choose-your-own (digital) adventure: Brands evolving content role