The New Brand Content “Upfronts”, hosted by leading media and entertainment companies in the areas of broadcast, digital, publishing and music, will illuminate core strengths and upcoming slates of integration opportunities. Through these presentations, you’ll learn how these companies engage with audiences and potential consumers through branded content, and receive sneak previews of upcoming integration opportunities.

In order to sign up for a session you must be signed in to your realXchange account.

• Once in your realXchange you will see a navigation bar on the top: Click on "Events".
• From the drop down menu select "BCON Expo".
• From the menu bar select "Agenda".
• On the left hand side there is a session legend. Select "Upfronts."
• This brings up the Upfronts selections page.
• Select the session you want to attend.
• This brings up your selected session page. In the right hand corner there is a blue button labelled "Sign Up". Click on this button to select the session.
• A text box appears with a check mark notifying you that you are now signed up to this session.

Featuring:

Chris Monaco
SVP, Strategic Marketing & Brand Development
Universal Music Enterprises