Frank Cooper III

CMO, Global Consumer Engagement
PepsiCo Global Beverages Group

Acknowledged by Fast Company magazine as one of the “top 100 Most Creative People in Business, recognized by Billboard magazine as one of the “Power 100” in music and granted ADCOLOR’s “Legend”
award, Frank Cooper III is widely recognized as one of the leading progressive brand marketers in the world.

His career ranges from serving as a senior executive at iconic music labels – Motown and Def Jam Records– to working as an Internet entrepreneur and executive as co-founder of UBO.com and VP at AOL, to serving as the CMO at PepsiCo overseeing Consumer Engagement globally for its beverage sector. In his current role at PepsiCo, Cooper has developed breakthrough branded entertainment platforms (including the XFactor), co-led Pepsi’s 10-year NFL deal, led the introduction of the socially-conscious platform “Pepsi Refresh Project,” and launched innovation consumer co-creation platforms (such as Mt. Dew’s “DEWmocracy”).

Cooper is a graduate of the Harvard Law School and served as Chairman of the American Advertising Federation from 2009-2011.  Cooper speaks frequently throughout the U.S., Europe, Middle East
and Latin America and is frequently featured in national publications and is the author of the upcoming book The H-I-T Factor: Unleashing Humanity, Imagination and Truth to Build a Winning Business, a
Breakout Brand and a Better World.