Last Chance to Register

BCON Expo is nearly upon us. Take this last chance to register before the event kicks off on Wednesday, Oct. 30.

Wondering what to expect at BCON Expo? Spencer Baim from Vice Media will discuss how the brand has evolved into a major media player in a keynote conversation. GE and Pepsi will dissect their branded content strategies in a session called "The Innovators". Billy Parks from The Chernin Group will breakdown the innovative @SummerBreak mobile series, while Billie Goldman will be on hand to talk about Intel’s incredibly successful collaboration with Pereira & O’Dell on the Inside social film series. Viacom, RocNation, Live Nation and Universal Music Enterprises will explore branded opportunities in the music space. And Discovery, YouTube, Trium Entertainment, 180 LA and AwesomenessTV will discuss strategies for how to best bring branded stories to life.

It’s all too good to miss!

Review the full agenda here. Featured speakers include:

• Jason Apaliski, Creative Director, Pereira & O'Dell

• Louis Arbetter, Senior Director of Brand Marketing, PepsiCo

• Spencer Baim, Chief Strategic Officer, Vice Media

• Kevin Chernett, EVP Strategic Alliances, Live Nation Network

• Billie Goldman, Director, Partner Marketing, Intel Corporation

• Jennifer Justice, General Counsel and Business Development, S. Carter Enterprises and Roc Nation

• Paul Marcum, Director, Global Digital Marketing & Programming, GE

• Billy Parks, EVP, Digital Production and Programming, The Chernin Group

• Doug Scott, President, OgilvyEntertainment

• Dario Spina, EVP, Integrated Marketing, Viacom Media Networks, Music and Entertainment

• Tara Walpert Levy, Managing Director of Ads Marketing, Google & YouTube

Click here to register online or contact Joel Pinto at 416-408-2300 ext. 650.

Save $150* if you register by Wednesday Oct. 23

Register for BCON Expo in New York by end of day Wednesday to save $150* off your registration. The one-day program delves into the hot-button issues surrounding branded content, and through a variety of case studies, panels and "upfront" presentations will reveal what's working now, why, and what's coming next.

Review the full agenda here. Featured speakers include:


Jason Apaliski Creative Director Pereira & O'Dell	Louis Arbetter Senior Director of Brand Marketing Pepsico	Spencer Baim Chief Strategic Officer Vice Media	Kevin Chernett EVP, Strategic Alliances Live Nation Network	Billie Goldman Director, Partner Marketing Intel Corporation


Jennifer Justice General Counsel and Business Development S. Carter Enterprises and Roc Nation	Paul Marcum Director, Global Digital Marketing & Programming GE	Doug Scott President OgilvyEntertainment	Dario Spina EVP, Integrated Marketing Viacom Media Networks	Tara Walpert Levy Managing Director of Ads Marketing Google & YouTube

Formerly realscreen’s Branded Entertainment Forum BCON Expo showcases the power and results of game-changing, brand-funded content and integrations. The day is designed to demystify the process of selecting the right partners and working productively with them. As with our other market-leading events, such as Realscreen Summit and STREAM, BCON Expo aims to facilitate connections and business relationships between all the pieces of the branded content puzzle – brands, producers, and traditional and new media companies.

Signature sessions such as Meet the Marketer, the New Brand Content Upfronts and Luncheon Roundtables offer unprecedented access to game changers in the branded entertainment space.

To save save $150 and register for the full day (breakfast, lunch and cocktails included) for just $700, Click here and enter the promo code BCON150 or call Joel Pinto at 416-408-2300 ext. 650 by Wednesday, October 23.

Bringing Branded Content to Life

Whether you're a marketer or a producer, if you have a branded content concept, you're faced with the questions of where to take it and where will it work best – on television or online. This session will explore the factors that need to be examined in making the decision – the desired audience, levels of creative control and investment, and of course, the needs of the brand itself. In an ever-expanding, multi-platform channel universe, where should you go to get your deal done?


Russ Axelrod Branded Entertainment Awesomeness TV	Eric Day Co-Founder Trium Entertainment	Deena Edwards SVP, Global Branded Solutions Discovery Networks International

MODERATOR

Tara Walpert Levy
Managing Director of Ads Marketing
Google & YouTube

Upfront sessions announced: Vice Media, Turner Digital and Universal Music Enterprises

The New Brand Content “Upfronts” – hosted by leading media and entertainment companies in the areas of broadcast, digital, publishing and music – will illuminate core strengths and upcoming slates of integration opportunities. Through these presentations, you’ll learn how these companies engage with audiences and potential consumers through branded content, and receive sneak previews of upcoming integration opportunities.

Spencer Baim, Chief Strategic Officer of Vice Media, Chris Monaco, SVP, Strategic Marketing & Brand Development of Universal Music Enterprises and Ed Wise SVP, Branded Entertainment, Turner Digital Ad Sales of Turner Digital will host intimate sessions to share with delegates their specific approaches and needs when it comes to branded content.


Spencer Baim Chief Strategic Officer Vice Media	Chris Monaco SVP, Strategic Marketing & Brand Development Universal Music Enterprises	Ed Wise SVP Branded Entertainment, Turner Digital Ad Sales Turner Digital

BCON Expo (formerly realscreen’s Branded Entertainment Forum) showcases the power and results of game-changing, brand-funded content and integrations. The one-day, high-level program, taking place on October 30, is designed to demystify the process of selecting the right partners and working productively with them. As with our other market-leading events, such as Realscreen Summit and STREAM, BCON Expo in New York aims to facilitate connections and business relationships between all the pieces of the branded content puzzle – brands, producers, and traditional and new media companies.

Click here to register online or contact Joel Pinto 416-408-2300 ext. 650.

GE's Paul Marcum confirmed for The Innovators

When it comes to leaders of branded content, GE is at the front of the pack. A multi-pronged, multi-national conglomerate, GE has managed to humanize its brand, connect and inform consumers, and communicate its brand truth of invention through innovative content. Paul Marcum, GE's Director, Global Digital Marketing & Programming joins BCON Expo's exploration of branded content innovators to discuss the company’s strategy, approach and successes.

Paul Marcum
Director, Global Digital Marketing & Programming
General Electric Co.

Click here to register online or contact Joel Pinto 416-408-2300 ext. 650.

Keynote Conversation with VICE: What Are They Are Doing Right?

Starting as a scrappy punk ‘zine in Montreal in 1994, VICE is now a billion-dollar-plus global youth media company comprising an international network of digital channels – such as The Creators Project, Noisey and Motherboard – a television production studio, magazine, record label, book-publishing division, and in-house creative services agency.

While the company has received financial backing from WPP and 21st Century Fox, and regularly collaborates with brands on content, it still retains its street-level, in-your-face credibility, making VICE one of the most fascinating media brands of the moment. In this keynote session, Robert Friedman, CEO of Bungalow Media + Entertainment and BCON Expo advisory board member, will lead a conversation with VICE Chief Strategic Officer Spencer Baim, who'll discuss how the brand has evolved into a major media player, its approach to brand partnerships, and its ambitions for the future.


Spencer Baim Chief Strategic Officer Vice	Robert Friedman CEO Bungalow Media + Entertainment

The early bird discount expires October 11th! Click here to register online or contact Joel Pinto 416-408-2300 ext. 650.

The Innovators

If most brands are experimenting with content and branded entertainment as a way to connect with audiences, a fewer number are excelling at it. The Innovators session is designed to highlight the branded content work of those that have been eager and innovative adopters of content marketing. Lou Arbetter, a Senior Director of Brand Marketing at Pepsi will discuss the brand’s forays in branded content – including immensely popular “Test Drive” and “Uncle Drew” projects – the reasons why content marketing makes sense for them, and insights into what works. This session with reveal how Pepsi is not only showing the way forward to others in the industry but entertaining millions with their content in the meantime.

Louis Arbetter
Senior Director of Brand Marketing
Pepsico

The early bird discount has been extended until Friday, October 11. The high-level program will reveal the power and results of game-changing, brand-funded content and integrations and demystify the process of selecting the right partners and working productively with them.

Click here to register online or contact Joel Pinto 416-408-2300 ext. 650 by Friday October 11th.

RocNation and Back Roads Entertainment added to BCON Expo lineup

When it comes to reaching Millennials there's no better vehicle than music, and the convergence of music talent, brands, networks, agencies and producers is happening at a rapid pace. Just added to this session to talk about their experiences in leveraging the cultural heft of music are Jennifer Justice, General Counsel and Business Development, S. Carter Enterprises and Roc Nation, and Scott Gelade, VP, Creative Strategy and Development, Back Roads Entertainment. Moderated by BCON Expo co-chair Mike Wiese, Director, Head of Original & Branded Entertainment at JWT, this panel will dissect successful partnerships, give insights into the inner world of working with musical talent, and enlighten on how various partners can get in on the game.


Kevin Chernett EVP, Strategic Alliances Live Nation Network	Scott Gelade VP, Creative Strategy and Development Back Roads Entertainment	Jennifer Justice General Counsel and Business Development S. Carter Enterprises and Roc Nation

	MODERATOR

Chris Monaco SVP, Strategic Marketing & Brand Development Universal Music Enterprises	Mike Wiese Director, Head of Original & Branded Entertainment JWT

Click here to register online or contact Joel Pinto 416-408-2300 ext. 650 by October 11th.

Understanding Audiences Through the DNA of Content

Have you ever wondered why it is easier to search for an Italian restaurant in your neighborhood, compare plane tickets on multiple airlines, or even purchase a car online, than it is to find a film or TV show when, where, and how you want it? Other industries have been utilizing information about their users, products, and services to drive business decisions in far more sophisticated ways than we have historically done so in Hollywood.

Why is that? The key lies in the data about what we are selling. In our case, understanding film, TV, and online video content at its core levels. Once we do, we can deliver far more value to our studio, distributor, and advertiser partners…and most importantly: give our audience an amazing experience. Find out how as we peek behind the curtain during this session with SDI's Xavier Kochhar.

Xavier Kochhar
CEO
Structured Data Intelligence

Click here to register online or contact Joel Pinto 416-408-2300 ext. 650 by October 11th.

Engage with top marketers, lunch with top executives at BCON Expo

A large part of the BCON Expo experience is the opportunity to meet key players in intimate and conversational settings. We’re doing that two ways this year: first with our Meet the Marketer sessions and then with our Hosted Luncheon Roundtables. Details on how to sign up for these exclusive sessions will be released in the coming weeks.

Meet the Marketer
These immensely popular meetings are designed to give delegates direct insight into the branded entertainment strategy of marketers, and what they’re looking for from production partners. Sessions are intimate and restricted to a select number of attendees, and marketers will give a short presentation before turning it over to Q&A.

We’re pleased to announce Billie Goldman, Director, Partner at Marketing Intel Corporation as our first marketer that you’ll have the opportunity to connect with in this informal breakout session.

Billie Goldman
Director, Partner Marketing
Intel Corporation

Hosted Roundtable Lunches
Join members of our advisory board and other top-level executives for a focused, conversational lunch. Table hosts will be prepared to discuss a specific, timely topic of their choice and event attendees will have the opportunity to join a table. Meet the host and other interested delegates over lunch and pointed, lively discussion.

Confirmed lunch hosts include:


Otto Bell Creative Director OgilvyEntertainment	Deena Edwards SVP, Global Branded Solutions Discovery Networks International	William Gelner Chief Creative Officer 180 Los Angeles

Kevin McAuliffe SVP, Client Solutions and Branded Content NBC Entertainment	Brian Tolleson Creative Director, Partner Bark Bark LLC	Justin Wilkes President of Media & Entertainment @Radical Media

Through a mix of innovative case studies and incisive panels delving into the hot-button issues surrounding branded content, delegates will learn what’s working now, why it works, and what’s coming next. The advisory board is helmed by Kevin McAuliffe, SVP, Client Solutions and Branded Content, NBC Universal and Mike Wiese, Director, Head of Original & Branded Entertainment, JWT.

Take advantage of the opportunity to register at the early bird rate of $750. Click here to register online or contact Joel Pinto 416-408-2300 ext. 650 by October 4th.

Chernin Group's Billy Parks Talks “@SummerBreak” at BCON Expo

This summer, AT&T followed a group of high school students during their last summer together to create an unscripted series that played out entirely on social media platforms such as Twitter, Instagram, Tumblr, YouTube and Vine. The resultant reality show-type project, @SummerBreak, defies convention with its mobile-first approach. Billy Parks, EVP of Digital Production and Programming for The Chernin Group joins BCON Expo to discuss how the project was conceived, how it was brought to life, and how it sets a new standard for cross-platform storytelling.

Billy Parks
EVP, Digital Production and Programming
The Chernin Group

Take advantage of the opportunity to register at the early bird rate of $750. Click here to register online or contact Joel Pinto 416-408-2300 ext. 650 by October 4th.

Storytelling in the 21st Century

What do experimentation, rapid prototyping, design thinking and emerging technology have to do with storytelling? Everything. Rapid prototyping can lead to new business models, design thinking can positively affect the collaborative process, and emerging technology offers new platforms on which to deliver narratives. Writer, director and experience designer Lance Weiler is considered one of the leading voices on the topic. In addition to his work on innovative projects such as Pandemic 1.0 and Bear71, WIRED magazine named him “one of 25 people helping to re-invent entertainment and change the face of Hollywood" and he was included in Business Week's list of “18 Who Changed Hollywood.” Join Lance as he discusses, through tangible examples of successful experimentation, what it means to be a storyteller in the 21st Century, and how modern stories for engaged and co-creating audiences require a new approach.

Lance Weiler
Co-founder
Reboot Stories

Take advantage of the opportunity to register at the early bird rate of $750. Click here to register online or call Joel Pinto at 416-408-2300 ext. 650 by October 4th.

Sounding Off: Exploring Opportunities in Music

When it comes to reaching Millennials there's no better vehicle than music, and the convergence of music talent, brands, networks, agencies and producers is happening at a rapid pace. Joining BCON Expo to talk about their experiences in leveraging the cultural heft of music to tell interesting brand stories are Kevin Chernett, Executive Vice President, Strategic Alliances at Live Nation and Chris Monaco, Senior Vice President, Strategic Marketing & Brand Development at Universal Music Enterprises. Moderated by BCON Expo co-chair Mike Wiese, Director, Head of Original & Branded Entertainment at JWT, Chernett, Monaco and others will dissect successful partnerships, give insights into the inner world of working with musical talent, and enlighten on how various partners can get in on the game.


Kevin Chernett Executive Vice President, Strategic Alliances Live Nation	Chris Monaco Senior Vice President, Strategic Marketing & Brand Development Universal Music Enterprises	Mike Wiese Director, Head of Original & Branded Entertainment JWT

Take advantage of the opportunity to register at the early bird rate of $750. Click here to register online or call Joel Pinto at 416-408-2300 ext. 650 by October 4th.

A first look at the agenda

We’ve told you that BCON Expo will showcase the power and results of game-changing, brand-funded content and integrations. You know that our high-level program is designed to demystify the process of selecting the right partners and working productively with them. And we’ve said that BCON Expo will also facilitate connections and business relationships between all the pieces of the branded content puzzle – brands, producers, and traditional and new media companies.

Now, we’d like to tell you what you can expect to see on the agenda at BCON Expo.

SESSIONS:

Off the Record: Who’s the Storyteller?

The Chatham House Rule is a long-standing British custom that affords participants anonymity so that they might speak more candidly about a delicate topic. We'll be applying this rule to a conversation around collaboration. Top-level executives – who’ll be revealed only to attendees of the session – will openly and frankly discuss the challenges in navigating the many goals and interests of various stakeholders when it comes to creating branded content. This unique session is not to be missed!

Intel: The Power of Content

Intel and Toshiba, in partnership with San Francisco-based agency Pereira & O’Dell, have been incredibly successful in creating innovative and award-winning brand films with The Inside Films,The Beauty Inside and now The Power Inside. Pereira & O’Dell creative director Jason Apaliski and Intel Corporation director of partner marketing Billie Goldman will share insights on how their teams create compelling, social, share-worthy content that viewers couldn’t resist getting involved in.

Driving Forward: How Auto Brands Have Led the Way

The trend of brands using entertainment to tell their story started with BMW Films. Since then, the automotive sector has been at the leading edge of using content. This session will dig deep into how auto brands have led the way in creating a wide array of branded content – ranging from competition series to music videos to interactive films – and have experimented with new distribution platforms to meaningfully connect with audiences.

Sounding Off: Exploring Opportunities in Music

When it comes to reaching Millennials, there’s no better vehicle than music and the convergence of music talent, brands, networks, agencies and producers is happening at a rapid pace. By talking with industry insiders and those experienced in bridging into new territories, we’ll explore where the opportunities lie and how to collaborate with the music industry.

What’s Next: Beyond the Webisode

Webisodes have become tablestakes when it comes to branded content. Whether scripted or unscripted, short-form episodic online films are indispensible for a brand looking to tell its story – either overtly or subtly. But the popularity of webisodes means they’ve become the norm rather than extraordinary. This session takes a look at work that is reframing the definition of what branded content is, how it manifests, and what went into pulling it off.

Luncheon Roundtables*

We’ll be inviting members of our advisory board and other top-level executives to host topical luncheon roundtables. Table hosts will be prepared to discuss a focused, timely topic of their choice and event attendees will have the opportunity to join a table. Meet the host and other interested delegates over lunch and pointed, lively discussion.

*The above session requires sign-up. Details about how to sign up for Luncheon Roundtable session with be announced closer to the event.

Take advantage of the opportunity to register at the early bird rate of $675. Click here to register online or call Joel Pinto at 416-408-2300 ext. 650 by September 13th.

What's Next: Beyond the Webisode

Webisodes have become table stakes when it comes to branded content. Whether scripted or unscripted, short-form episodic online films are indispensable for a brand looking to tell its story – either overtly or subtly. But the popularity of webisodes means they’ve become the norm rather than extraordinary.

This session takes a look at work that is reframing the definition of what branded content is, how it manifests, and what went into pulling it off. From feature branded films that received theatrical releases to creating a film using only atoms; from real-time social storytelling to connecting with audiences over mobile, we’ll look to the future of the medium and the work that is pointing the way.

Doug Scott
President
Ogilvy Entertainment

Randy Stein
Partner, Creative
Grip Limited

Take advantage of the opportunity to register at the early bird rate of $675*.Click here to register or call Joel Pinto at 416-408-2300 ext. 650 befpre September 13th.

BCON Expo explores the Power of Content through The Inside Films. Registration rates go up August 16th!

Intel and Toshiba, in partnership with San Francisco-based agency Pereira & O’Dell, have collaborated on The Inside Films, a series of pioneering social films that encourage viewers to collaborate and contribute to their stories, while also baking the brands and their products into the action. The second film in the series, The Beauty Inside, took home a trio of Grand Prix awards at the Cannes Lions this past June in the Film, Cyber and Branded Content categories as well as a Daytime Emmy Award for Outstanding New Approach to an Original Daytime Program or Series. The third film in the series, The Power Inside, stars Harvey Keitel and is set to premiere today.

Join Pereira & O’Dell creative director Jason Apaliski and Intel Corporation director of partner marketing Billie Goldman at BCON Expo in New York City, to find out more about how their teams create compelling, share-worthy content to connect the brands with audiences.

Jason Apaliski
Creative Director
Pereira & O'Dell

Billie Goldman
Director, Partner Marketing
Intel Corporation

The event will also provide a series of presentations, The New Brand Content “Upfronts”, hosted by leading media and entertainment companies in the areas of broadcast, digital, publishing and music that will illuminate core strengths and upcoming slates of integration opportunities. Through these presentations, you’ll learn how these companies engage with audiences and potential consumers through branded content, and receive sneak previews of upcoming integration opportunities.

Advisory board announced. Rates go up on Friday

The preview attendee rate to BCON Expo (formerly realscreen’s Branded Entertainment Forum) expires this Friday, August 16. Reserve your spot at this one-day, high-level conference showcasing the power and results of game-changing, brand-funded content and integrations.

Please welcome the newest additions to our advisory board:

Otto Bell
Creative Director
Ogilvy Entertainment

Frank Cooper III
CMO, Global Consumer Engagement
PepsiCo Global Beverages Group

Deena Edwards
SVP, Global Branded Solutions
Discovery Networks International

William Gelner
Chief Creative Director
180 Los Angeles

Jae Goodman
Chief Creative Officer and Co-Head
CAA Marketing

Chantal Rickards
Head of Programming & Branded Content EMEA
MEC

Justin Wilkes
President of Media & Entertainment
@Radical Media

NBCU’s Kevin McAuliffe and JWT’s Mike Wiese announced as co-chairs

BCON Expo showcases the power and results of game-changing, brand-funded content and integrations. Formerly known as Realscreen's Branded Entertainment Forum, this one-day, high-level program is designed to demystify the process of selecting the right partners and working productively with them. As with our other market-leading events, such as Realscreen Summit and STREAM, BCON Expo in New York aims to facilitate connections and business relationships between all the pieces of the branded content puzzle – brands, producers, and traditional and new media companies.

Through a mix of innovative case studies and incisive panels delving into the hot-button issues surrounding branded content, delegates will learn what's working now, why it works, and what's coming next. The advisory board is helmed by Kevin McAuliffe, SVP, Client Solutions and Branded Content, NBC Universal and Mike Wiese, Director, Head of Original & Branded Entertainment, JWT. The board, which will be announced in its entirely within the next week or two, is working with the content team to deliver a day of inspiring, practical and relevant sessions.

CO-CHAIR
Kevin McAuliffe
SVP, Client Solutions and Branded Content
NBC Entertainment

CO-CHAIR
Mike Wiese
Director, Head of Original & Branded Entertainment
JWT

The event will also provide a series of presentations, The New Brand Content "Upfronts", hosted by leading media and entertainment companies in the areas of broadcast, digital, publishing and music that will illuminate core strengths and upcoming slates of integration opportunities. Through these presentations, you'll learn how these companies engage with audiences and potential consumers through branded content, and receive sneak previews of upcoming integration opportunities.

Past speakers taking part in Realscreen's Branded Entertainment Forum include: Frank Cooper, CMO, global consumer engagement, Pepsico; Peter Tortorici, CEO, GroupM Entertainment; Doug Scott, president of Ogilvy Entertainment; Patti Wakeling, global director, media insights, Unilever; Andy Cohen, EVP, development and talent, Bravo; Michael Davies, president, Embassy Row; Carolyn Everson, VP of global marketing solutions at Facebook; Bill Davenport, president of W+K Entertainment; Joe Feczko, SVP of marketing innovation and integration at Macy's; Evan Shapiro, president, Pivot/Participant Television; Chantal Rickards, head of programming and branded content for EMEA, MEC; Brian Robbins, founder and president of Awesomeness TV; Erin McPherson, VP and head of originals at Yahoo!; Chet Fenster, managing partner at MEC Entertainment; Brian Terkelsen, CEO, Mediavest USA; Chris Bruss, VP, branded entertainment, Funny or Die; Tom Dunlap, executive producer, RSA Films; Jon Kamen, chairman and CEO, @radical.media; and Mike Siegenthaler, EVP, global content and experiences, UM.

What’s new and what’s next in branded content

BCON Expo showcases the power and results of game-changing, brand-funded content and integrations. Formerly known as Realscreen’s Branded Entertainment Forum, this one-day, high-level program is designed to demystify the process of selecting the right partners and working productively with them. As with our other market-leading events, such as Realscreen Summit and STREAM, BCON Expo in New York aims to facilitate connections and business relationships between all the pieces of the branded content puzzle – brands, producers, and traditional and new media companies.