print_icon Print Back To Agenda »
bconexpo.com Agenda - Print Version

Simple Expanded
  • Show all
  • Wednesday, October 30, 2013
  • k keynote
  • g generalsessions
  • m meetthemarketer
  • u upfronts
  • l luncheonroundtables
  • n networking

Wednesday, October 30


9:00 AM
Keynote Conversation with VICE: What Are They Are Doing Right?
WHARTON FORUM
9:00 AM-9:45 AM

Starting as a scrappy punk ‘zine in Montreal in 1994, VICE is now a billion-dollar-plus global youth media company comprising an international network of digital channels – such as The Creators Project, Noisey and Motherboard – a television production studio, magazine, record label, book-publishing division, and in-house creative services agency.

While the company has received financial backing from WPP and 21st Century Fox, and regularly collaborates with brands on content, it still retains its street-level, in-your-face credibility, making VICE one of the most fascinating media brands of the moment. In this keynote session, Robert Friedman, CEO of Bungalow Media + Entertainment and BCON Expo advisory board member, will lead a conversation with VICE Chief Strategic Officer Spencer Baim, who'll discuss how the brand has evolved into a major media player, its approach to brand partnerships, and its ambitions for the future. 

Speaking


Spencer Baim
Chief Strategic Officer
Vice Media

Robert Friedman
CEO
Bungalow Media + Entertainment